Antonia Skaraki diseinatzailearen Good Life by Gina Kosmetikoak lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.
BrontzeOntziketa· 2025
Good Life by Gina Kosmetikoak
diseinatzailea: Antonia Skaraki
Bezeroa: A|S Strategy, Branding & Communication
Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian
Egiaztatutako Sari Irabazlea
#163790 Sariaren Egoera EgiaztatuDiseinua
Good Life by Gina Kosmetikoak Diseinuari Buruz
Serum ontziratzeak naturaren eta zientziaren uztarketa harmoniosoa gorpuzten du, gatzaren greziar alkimia ikurrak sinbolizatua, purifikazioa irudikatzen duena. Eduki natural nabarmena duenez, diseinuak produktuaren purutasuna eta lurrarekiko konexioa islatzen ditu. Eguzkiaren bizitasunetik eta serum beraren ñabarretatik inspiratuta, logotipoak argizko zirkulu liluragarri bat irradiatzen du, eguzkia, aurpegia eta lurra sinbolizatuz. Ontziratzeak greziar filosofia holistikoa adierazten du, hazietatik, loreetako, sustraietatik eta fruituetako elementuak uztartuz, transformazioaren funtsa eta bizitzaren energia transmitituz.
Aintzatespena
Brontzezko Saria A' Design Award Sariari Buruz
Good Life by Gina Kosmetikoak Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Good Life by Gina Kosmetikoak oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Good Life by Gina Kosmetikoak beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Diseinuaren Atzean
Prentsa-kita
Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.
- Propietate Bereziak
- "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
- Neurriak eta Ontziratzea
- Box dimensions, 66mm x 42mm x 152mm
- Etiketak
- Serum, cosmetics, life, glass, case, sustainable.
- Produkzio Teknologia
- The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
- Diseinu Erronka
- The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
- Ikerketa
- The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact. - Inspirazioa
- The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
- Proiektuaren Iraupena
- The project started in August 2022 in Athens and finished in May 2023 in Athens
- Eragiketa Fluxua
- The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
- Irudi Kredituak
- Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.
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