Toshiharu Kurisu - Scentmatic diseinatzailearen Kaorium Usain Esperientzia Gailua

Toshiharu Kurisu - Scentmatic diseinatzailearen Kaorium Usain Esperientzia Gailua lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Interfaze, Elkarrekintza eta Erabiltzaile Esperientzia Diseinua Lehiaketa Kategorian.

ZilarInterfazea· 2025

Kaorium Usain Esperientzia Gailua

diseinatzailea: Toshiharu Kurisu - Scentmatic

Bezeroa: Scentmatic Inc.

Zilarrezko Saria A' Design Award Irabazlea Interfazea Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Kaorium Usain Esperientzia Gailua Diseinuari Buruz

Seinalizazio sistema interaktibo honek usainak esperimentatzeko eta gozatzeko modu berri bat eskaintzen du usain eta hizkuntzaren fusioaren bidez. Usainen ezaugarriak bistaratzen dituen AA bidezko Kaorium teknologia erabiliz, erabiltzaileek usainen inguruko beren pertzepzio pertsonaletan sakondu eta beren inpresioekin bat datozen hitz deskribatzaileak arakatu ditzakete. Honek beren sentsibilitate indibidualarekin guztiz bat datozen usainak aurkitzea ahalbidetzen die.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Kaorium Usain Esperientzia Gailua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Kaorium Usain Esperientzia Gailua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Kaorium Usain Esperientzia Gailua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Neurriak eta Ontziratzea: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Etiketak: Kaorium, AI, fragrance, signage, device
Produkzio Teknologia: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Diseinu Erronka: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Ikerketa: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspirazioa: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Proiektuaren Iraupena: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Eragiketa Fluxua: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patenteak: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Taldekideak: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Irudi Kredituak: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.