L'Atelier Five Ltd. diseinatzailearen Diageo Travel Retail Barne-diseinu Komertziala

L'Atelier Five Ltd. diseinatzailearen Diageo Travel Retail Barne-diseinu Komertziala lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

BrontzeBarrualdea· 2025

Diageo Travel Retail Barne-diseinu Komertziala

diseinatzailea: L'Atelier Five Ltd.

Bezeroa: L'Atelier Five Ltd

Brontzezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Koloreak

Diseinua

Diageo Travel Retail Barne-diseinu Komertziala Diseinuari Buruz

Diageo Travel Retail Seuleko Incheon Nazioarteko Aireportuko luxuzko terminalerako diseinatutako denda barruko denda bat da. Dendak 40,12 metro koadro ditu eta 2,7 metroko altuera duten hormak. Corian termomoldatuz eginiko horma eskultorikoek leunki kurbatzen dute espazioa zehar, likidoak harria moldatzen duen ideiari jarraituz. Metal zulatuak, neurrira egindako erakusketa-unitateek eta pertsonalizatutako altzariek osatzen dute barrukaldea. Diseinu kurbatuak bisitariak ibilbide batean zehar gidatzen ditu, whisky marka ugari ingurune lasai eta bateratu batean aurkezten dituena.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Diageo Travel Retail Barne-diseinu Komertziala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Diageo Travel Retail Barne-diseinu Komertziala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Diageo Travel Retail Barne-diseinu Komertziala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Neurriak eta Ontziratzea: 40.12 meter square
2.7M tall walls
Etiketak: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Produkzio Teknologia: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Diseinu Erronka: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Ikerketa: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspirazioa: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Proiektuaren Iraupena: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Eragiketa Fluxua: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patenteak: Diageo Scotland Ltd
Taldekideak: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Irudi Kredituak: L’Atelier Five Ltd. and Diageo Scotland Ltd.