Mengniu Gaoke Fresh Dairy Products diseinatzailearen Cny Design For The Year Of The Snake Esne Ontziratzea

Mengniu Gaoke Fresh Dairy Products diseinatzailearen Cny Design For The Year Of The Snake Esne Ontziratzea lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2025

Cny Design For The Year Of The Snake Esne Ontziratzea

diseinatzailea: Mengniu Gaoke Fresh Dairy Products

Bezeroa: Mengniu Gaoke Fresh Dairy Products

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Diseinua

Cny Design For The Year Of The Snake Esne Ontziratzea Diseinuari Buruz

Cny Design For The Year Of The Snake Sugearen Urte Txinatarrerako sortutako edizio mugatuko esne-ontziratzeko etiketa bat da. Etiketa geruza bikoitzeko BOPP material gardenez eginda dago. Goiko geruzak zorte ona sinbolizatzen duen suge-eredu geometriko bat erakusten du. Ertz altxatua duen izkina triangeluar gorri batek goiko geruza kentzea ahalbidetzen du, maitasuna, aberastasuna, karrera eta azterketak bezalako gaiei buruzko bedeinkapen ezkutuak agerian utziz. Kentze-ekintza horrek esne freskoa edatea erritual txiki bihurtzen du. Estanpazio bero lokalizatuak sakontasun bisuala gehitzen dio diseinuari.

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Zilarrezko Saria A' Design Award Sariari Buruz

Cny Design For The Year Of The Snake Esne Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Cny Design For The Year Of The Snake Esne Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Cny Design For The Year Of The Snake Esne Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Neurriak eta Ontziratzea: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Etiketak: Year of the snake, Zodiac, Milk, Packaging,Good luck
Produkzio Teknologia: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Diseinu Erronka: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Ikerketa: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspirazioa: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Proiektuaren Iraupena: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Eragiketa Fluxua: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Taldekideak: Design Director: Li Huang
Designer:Shen Jia Ting
Irudi Kredituak: Mengniu Gaoke Fresh Dairy Products