Taobao Design diseinatzailearen Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina

Taobao Design diseinatzailearen Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina lana 2025 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

UrrePublizitatea· 2025

Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina

diseinatzailea: Taobao Design

Bezeroa: Taobao Design

Urrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

159,291

Egiaztatutako Sari Irabazlea

#171886 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina Diseinuari Buruz

Musika Zaleentzako Itsasertzeko Etxea Aranyan egindako musika eta arte jaialdi baterako sortutako eszenatokietan oinarritutako marketin proiektu bat da. Markaren kubo ikonikoa bilaketa-argi bihurtu zen, kostaldeko kolore gradienteekin eta audio uhin-formekin batera. Erakusketa-eremu presentzialek zentzumen anitzeko erakusketak eta musikarekin lotutako jokoak eskaini zituzten instalazio interaktiboen bidez. Zuzeneko emanaldi interaktibo bati esker, urruneko ikusleek eremuak bisitatu eta emanaldiak ikusi ahal izan zituzten. Gunea altzairuzko egitura arin batekin, material berriztagarriekin eta emisio baxuko pintura eta ehunekin eraiki zen. 70.000 zale baino gehiagok parte hartu zuten.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Seaside Home For Music Fans Esperientzia bidezko Marketin Kanpaina desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Neurriak eta Ontziratzea: This project attracted more than 70,000 fans.
Etiketak: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Produkzio Teknologia: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Diseinu Erronka: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Ikerketa: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspirazioa: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Proiektuaren Iraupena: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Eragiketa Fluxua: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Taldekideak: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin