Squared diseinatzailearen Goodbikes Gizarte-eragin Kanpaina

Squared diseinatzailearen Goodbikes Gizarte-eragin Kanpaina lana 2025 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Gizarte Diseinua Lehiaketa Kategorian.

BurdinaGizartea· 2025

Goodbikes Gizarte-eragin Kanpaina

diseinatzailea: Squared

Bezeroa: Desert & Ocean Coworking

Burdinazko Saria A' Design Award Irabazlea Gizartea Kategorian

36,174

Egiaztatutako Sari Irabazlea

#172596 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Goodbikes Gizarte-eragin Kanpaina Diseinuari Buruz

Goodbikes turismoa Swakopmund-en (Namibia) komunitate-laguntza bihurtzen duen gizarte-eragin kanpaina bat da. Bisitariek bizikletak erosten dituzte tarifa berezietan, bizikletak beren egonaldian erabiltzen dituzte, eta joan aurretik dohaintzan ematen dituzte. Dohaintzan emandako bizikletak tokiko konponketa-dendek konpontzen dituzte, eta lanerako, hezkuntzarako eta eguneroko zerbitzuetarako garraioa behar duten biztanleei ematen zaizkie. Kanpaina tokiko negozioekin eta udalarekin elkarlanean gauzatzen da. Identitate bisualak grafismo ausart eta minimalistak erabiltzen ditu, kartel, esku-orri, eranskailu, bizikleta-plaka metaliko, koaster eta eduki digitaletan aplikatuta.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Goodbikes Gizarte-eragin Kanpaina Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Goodbikes Gizarte-eragin Kanpaina oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Goodbikes Gizarte-eragin Kanpaina zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change.
Neurriak eta Ontziratzea: Goodbikes features a full-range print communication system, including posters, flyers, and eco-friendly stickers. Custom metal bike plates serve as durable identification tags for donated bikes. Branded coasters are placed in cafés around town to boost awareness. The digital campaign includes website assets, social media content, and motion graphics optimized for engagement across platforms.
Etiketak: social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign
Produkzio Teknologia: Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability.
Diseinu Erronka: The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process.
Ikerketa: Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund.
Objective: Improve local transportation access via sustainable solutions.
Methodology: Interviews, surveys, and observational studies.
Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses.
Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits.
Inspirazioa: Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change.
Proiektuaren Iraupena: Started in June 2024 and ongoing.
Eragiketa Fluxua: Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward.
Taldekideak: Creative Director: Yana Okoliyska
Marketing & Strategy Director: Marina Varlyakova
Digital Growth Strategist: Nikola Ivanov
Graphic Designer: Desi Todorova
Irudi Kredituak: Creative Director - Yana Okoliyska
Marketing & Strategy Director - Marina Varlyakova
Digital Growth Strategist - Nikola Ivanov
Graphic Designer - Desi Todorova