Peng Gao, Mian Wu and Yixuan Wu diseinatzailearen Si Shengsheng Iman Opari Sorta

Peng Gao, Mian Wu and Yixuan Wu diseinatzailearen Si Shengsheng Iman Opari Sorta lana 2026 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Oparigai Diseinua Lehiaketa Kategorian.

BurdinaOparigaia· 2026

Si Shengsheng Iman Opari Sorta

diseinatzailea: Peng Gao, Mian Wu and Yixuan Wu

Bezeroa: The China Media Group Spring Festival Gala

Burdinazko Saria A' Design Award Irabazlea Oparigaia Kategorian

4,693

Egiaztatutako Sari Irabazlea

#174634 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Si Shengsheng Iman Opari Sorta Diseinuari Buruz

Si Shengsheng Txinako Udaberri Jaialdirako eta Sugearen Urterako sortutako iman opari sorta bat da. Sortak lau hozkailu-itsasgarri ditu, eta itsasgarri bakoitzak bedeinkazio berezi bat darama, hala nola zoriontasuna, aberastasuna eta janari onaren plazera. Txinako kulturan, sugeak berrikuntza eta jarraitutasuna irudikatzen ditu, bere hibernazio eta azal-aldaketa ziklo naturalen bidez. Diseinuak sugea ruyi-arekin uztartzen du, zorte onaren enblema tradizionalarekin, izaki beldurgarri bat maskota atsegin bihurtuz. Itsasgarriak edozein gainazal magnetikotan jar daitezke eta askatasunez antola daitezke.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Si Shengsheng Iman Opari Sorta Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Si Shengsheng Iman Opari Sorta oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Si Shengsheng Iman Opari Sorta zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Neurriak eta Ontziratzea: 250*250*30
Etiketak: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Produkzio Teknologia: CNC,Stamping manufacturing, Epoxy resin coating
Diseinu Erronka: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Ikerketa: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspirazioa: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Proiektuaren Iraupena: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Eragiketa Fluxua: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Taldekideak: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Irudi Kredituak: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025