Katie Tai and Ciang Fan - OCT Ent. diseinatzailearen Mai Meng Kontzertu Bira

Katie Tai and Ciang Fan - OCT Ent. diseinatzailearen Mai Meng Kontzertu Bira lana 2026 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ekitaldi eta Gertaera Diseinua Lehiaketa Kategorian.

UrreEkitaldia· 2026

Mai Meng Kontzertu Bira

diseinatzailea: Katie Tai and Ciang Fan - OCT Ent.

Bezeroa: OCT Entertainment Co., Ltd.

Urrezko Saria A' Design Award Irabazlea Ekitaldia Kategorian

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Diseinua

Mai Meng Kontzertu Bira Diseinuari Buruz

Mai Meng, Treasure The Moment izenburupean, Mandopop musikan hogeita hamabost urteko ibilbidea ospatzen duen kontzertu bira bat da. Birak abesti klasikoak berrirudikatuta eta eszenatoki diseinu minimalista bat uztartzen ditu. LED panel modular, mugigarri eta gardenek bereizmen handiko irudiak erakusten dituzte, abesti bakoitzaren girora egokituta. Argiztapena musikaren erritmoarekin sinkronizatuta dago, eta soinua areto bakoitzera doitzen da. Hiri bakoitzari lotutako abestiek, zuzeneko abesteko une kolektibo batek eta ezkutuko eskuz idatzitako gutunek ikusleak parte hartzera gonbidatzen dituzte. Biraren helburua aspaldiko entzuleak ikusle gazteagoekin lotzea da.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Mai Meng Kontzertu Bira Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Mai Meng Kontzertu Bira oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Mai Meng Kontzertu Bira desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Neurriak eta Ontziratzea: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
Etiketak: Mai Meng, 35th anniversary, concert tour, stage design, Event
Produkzio Teknologia: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Diseinu Erronka: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Ikerketa: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspirazioa: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Proiektuaren Iraupena: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Eragiketa Fluxua: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Patenteak: Copyrights belong to OCT Entertainment Co., Ltd., 2025
Taldekideak: Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd.
Irudi Kredituak: OCT Entertainment Co., Ltd.