Xiang Qian, Deng Zhehao and Yao Wenliang diseinatzailearen Pony Pack Tea Tearako Opari Kutxaren Ontziratzea

Xiang Qian, Deng Zhehao and Yao Wenliang diseinatzailearen Pony Pack Tea Tearako Opari Kutxaren Ontziratzea lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Pony Pack Tea Tearako Opari Kutxaren Ontziratzea

diseinatzailea: Xiang Qian, Deng Zhehao and Yao Wenliang

Bezeroa: Rufy Design

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

22,865

Egiaztatutako Sari Irabazlea

#87642 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Pony Pack Tea Tearako Opari Kutxaren Ontziratzea Diseinuari Buruz

Pony Pack Tea kalitate handiko tearako sortutako opari-ontziratze diseinua da. Kontzeptuak tea egiteko historia luzeari jarraitzen dio, non metodo tradizionalak gordetzen diren eta ekoizpen-kudeaketa modernoarekin uztartzen diren. Aro ezberdinetako estiloetan idatzitako txinatar karaktereak azalean geruzatuta daude, denboran zehar eramandako kalitatea adierazteko. Multzoak kutxa bat eta soka-korapilo estutzaile batekin ixten den mihise-poltsa bat ditu. Ehundura sinpleko papera erabiltzen da, serigrafia, brontzeatze eta erliebearekin. Formek tea-zutabeak eta tea-opilak gogorarazten dituzte.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Pony Pack Tea Tearako Opari Kutxaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Pony Pack Tea Tearako Opari Kutxaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Pony Pack Tea Tearako Opari Kutxaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Neurriak eta Ontziratzea: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Etiketak: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Produkzio Teknologia: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Diseinu Erronka: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Ikerketa: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspirazioa: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Proiektuaren Iraupena: 2017-2017.9 changsha, hunan province, China
Eragiketa Fluxua: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Taldekideak: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Irudi Kredituak: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。