Wei Dai and Kun Luo diseinatzailearen Huanghongying Te Ontziratzea

Wei Dai and Kun Luo diseinatzailearen Huanghongying Te Ontziratzea lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Huanghongying Te Ontziratzea

diseinatzailea: Wei Dai and Kun Luo

Bezeroa: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Huanghongying Te Ontziratzea Diseinuari Buruz

Huanghongying Guizhoueko mendietan hazitako tearentzako ontziratze-diseinua da. Kanpoko kutxa kartoi arinez egina dago, erraz eramateko, garraiatzeko eta birziklatzeko modukoa. Tea poltsa txiki bereizitan banatzen da, horrela zati bakoitza har daiteke gainerakoari eragin gabe. Eskuz marraztutako ilustrazioek kutxaren azalera osoa estaltzen dute, eta tearen mendiko klima, tokiko ekosistema naturala eta te-lorategian erabilitako hazkuntza-metodoak erakusten dituzte. Datu erabilgarriak ilustrazioen ondoan zerrendatzen dira. Diseinuak kontsumitzaileei tearen jatorria eta kalitatea ikusteko aukera ematen die.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Huanghongying Te Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Huanghongying Te Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Huanghongying Te Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Neurriak eta Ontziratzea: Width345mm x Depth 165mm x Height 85mm
Etiketak: tea ,packaging, beverage, illustration, Graphics, Environmental
Produkzio Teknologia: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Diseinu Erronka: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Ikerketa: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspirazioa: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Proiektuaren Iraupena: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Eragiketa Fluxua: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Taldekideak: Designer:Wei Dai
Creative Director:Kun Luo
Irudi Kredituak: Designer Wei DAI,Huanghongying,2017