Pica Packaging Design Lab diseinatzailearen Beautiful Life Sits Bola Ontziratzea

Pica Packaging Design Lab diseinatzailearen Beautiful Life Sits Bola Ontziratzea lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Beautiful Life Sits Bola Ontziratzea

diseinatzailea: Pica Packaging Design Lab

Bezeroa: Beijing Lvsan Chemistry Co.Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Beautiful Life Sits Bola Ontziratzea Diseinuari Buruz

Beautiful Life Txinan saltzen diren sits bolentzako ontziratze-diseinu bat da. Sits bolen ontziratzea zorrotz araututa dago, beraz, merkatuko produktu gehienek antzeko itxura dute. Beautiful Life-k kaligrafia-logotipo bat, mertxika-loreak eta antzinako Txinako pinturatik ateratako irudi bat erabiltzen ditu. Irekitzeko leihoak saguzar baten forma du, tradizionalki bedeinkapenaren sinboloa dena. Latazko ontzia zortzi koloretan inprimatuta dago, eta paperezko kutxa zizelkatuta eta urreztatuta dago. Latazko ontziak usaina hermetikoki gordetzen du, eta gorde eta berrerabili daiteke. Barneko estalki ezkutu batek ontzia haurrentzat irekitzen zaila izatea eragiten du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Beautiful Life Sits Bola Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Beautiful Life Sits Bola Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Beautiful Life Sits Bola Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Neurriak eta Ontziratzea: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Etiketak: Packaging, China, Culture, Daily chemicals, Household, Mothball
Produkzio Teknologia: 8-color tinplate printing
Carving on paper
Gilding over paper
Diseinu Erronka: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Ikerketa: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspirazioa: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Proiektuaren Iraupena: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Eragiketa Fluxua: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Taldekideak: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Irudi Kredituak: Shuwei Qi and Rijiang Wang, 2019.