Litete Brand Design diseinatzailearen Jingyang Brick Tea Primary Function: Tea Packaging lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Jingyang Brick Tea Primary Function: Tea Packaging

diseinatzailea: Litete Brand Design

Bezeroa: Litete Brand Design

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#89381 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Jingyang Brick Tea Primary Function: Tea Packaging Diseinuari Buruz

Jingyang Adreilu Tea konprimatutako te-adreiluentzako paketatze-diseinua da. Paketeak 100 mm x 100 mm x 40 mm neurtzen ditu eta eskuz egindako arroz-paperez dago egina, hezetasunaren aurkakoa dena. Apaindura eskuz aplikatzen da egur-blokezko inprimaketaz, Txinako artisautza tradizionala. Ilustrazioek Qing dinastia berantiarreko merkatarien bizitza eta bertako ohiturak erakusten dituzte, eta hiru Txinako kolore tradizional erabiltzen dira sorta osoan zehar. Behealdea paperezko etiketa batez ixten da. Lastozko soka-korapilo batek paketea zigilatzen du eta, era berean, garraiatzeko heldulekutzat balio du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Jingyang Brick Tea Primary Function: Tea Packaging Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Jingyang Brick Tea Primary Function: Tea Packaging erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Jingyang Brick Tea Primary Function: Tea Packaging jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Neurriak eta Ontziratzea: 100 mm x 100 mm x 40 mm
Etiketak: Engraving,Tea Packaging,Packaging design
Produkzio Teknologia: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Diseinu Erronka: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Ikerketa: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspirazioa: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Proiektuaren Iraupena: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Eragiketa Fluxua: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patenteak: Copyrights belong to Langcer Lee, 2019.
Taldekideak: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Irudi Kredituak: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018