Sunkiss Design Team diseinatzailearen Ningxiahong Reign Title Likido Botila

Sunkiss Design Team diseinatzailearen Ningxiahong Reign Title Likido Botila lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Ningxiahong Reign Title Likido Botila

diseinatzailea: Sunkiss Design Team

Bezeroa: The Ningxiahong Wolfberry Liquor

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

23,064

Egiaztatutako Sari Irabazlea

#89801 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Ningxiahong Reign Title Likido Botila Diseinuari Buruz

"Produktua + kaligrafia + erreinuaren izenburua" konbinazioak identitate bisual bereizgarria sortzen du. Errege titulua nahia ona ematen duen hitz bera da. Kaligrafia moduan produktuaren paketeari aplikatzen zaionean, produktuak txinako kultura klasikoa eta atributu sozialaren aztarna ditu, eta produktuak kontsumitzaileentzako bedeinkazio onak ematen ditu, beraz, kontsumitzaileek gehiago hitz egin behar dute edaten dutenean. .

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Ningxiahong Reign Title Likido Botila Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ningxiahong Reign Title Likido Botila oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ningxiahong Reign Title Likido Botila beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Neurriak eta Ontziratzea: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Etiketak: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Produkzio Teknologia: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Diseinu Erronka: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Ikerketa: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspirazioa: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Proiektuaren Iraupena: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Eragiketa Fluxua: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Taldekideak: Design Leader: Zhou Hong; Design Director: Wu Changzhi