Hong Kong Trade Development Council diseinatzailearen Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa

Hong Kong Trade Development Council diseinatzailearen Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

BrontzeBarrualdea· 2020

Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa

diseinatzailea: Hong Kong Trade Development Council

Bezeroa: Hong Kong Trade Development Council

Brontzezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Koloreak

Diseinua

Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa Diseinuari Buruz

Liburuaren Testua: Modern Odyssey Hong Kongeko bitxigintzaren merkataritza-azoka baten aurrezaguko eta aretoetako sarreretarako diseinatutako erakusketa instalazio multzo bat da. Gaia antzinako greziar mitologiatik ateratakoa da, eta instalazio bakoitzak jainko bati egiten dio erreferentzia, hala nola Zeus, Poseidon, Hera, Apolo, Artemis edo Atenari. Zuzeneko irudikapenak baino, alegoriazko zantzuak erabiltzen dira. Hormak eta zutabeak metalezko egitura arinez eraikita daude, sare grafiko translusidoz estalita eta atzealdetik argiztatuta. Enkarguzko elementuek, argiztapenak eta soinuak espazio bakoitza osatzen dute. Sistema arin honek hiru egunetan muntatzea ahalbidetzen du.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Modern Odyssey Funtzio Nagusia: Erakusketa Instalazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Neurriak eta Ontziratzea: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Etiketak: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Produkzio Teknologia: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Diseinu Erronka: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Ikerketa: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspirazioa: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Proiektuaren Iraupena: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Eragiketa Fluxua: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.