Antonia Skaraki diseinatzailearen Logothetis Elikagaien Ontziratzea

Antonia Skaraki diseinatzailearen Logothetis Elikagaien Ontziratzea lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2021

Logothetis Elikagaien Ontziratzea

diseinatzailea: Antonia Skaraki

Bezeroa: Logothetis

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

35,176

Egiaztatutako Sari Irabazlea

#94668 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Logothetis Elikagaien Ontziratzea Diseinuari Buruz

Ama Natura, betiko inspirazioa, egiteko modu tradizional baterako diseinu ezohikora eramaten du. Logothetis Baserria Zakynthos-en, Grezian, ondare greziarra legendarioaren balioak eta garrantzia modu dinamikoan azaleratzen ditu. Baserritik mahaira esperientzia diseinuaren, kontakizunaren eta markaketaren magiarekin bat egiten du. Identitate klasiko eta garbi batekin, eta gaurko publikoarentzako ukitu jostagarriarekin, ontziratzeak kontsumitzaile guztiak hartzera gonbidatzen dituen giro beroa ematen du!

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Logothetis Elikagaien Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Logothetis Elikagaien Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Logothetis Elikagaien Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Neurriak eta Ontziratzea: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Etiketak: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Produkzio Teknologia: Glass jars, paper boxes and metal tins.
Diseinu Erronka: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Ikerketa: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspirazioa: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Proiektuaren Iraupena: The project began and finished in 2019 in Athens, Greece.
Eragiketa Fluxua: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Taldekideak: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Irudi Kredituak: A.S. Advertising, 2019