Rafael de Araujo diseinatzailearen Pop Up Magazine Irekiera Izenburua

Rafael de Araujo diseinatzailearen Pop Up Magazine Irekiera Izenburua lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Zinema, Bideo eta Animazio Diseinua Lehiaketa Kategorian.

ZilarZinema· 2020

Pop Up Magazine Irekiera Izenburua

diseinatzailea: Rafael de Araujo

Bezeroa: Pop Up Magazine

Zilarrezko Saria A' Design Award Irabazlea Zinema Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Pop Up Magazine Irekiera Izenburua Diseinuari Buruz

Proiektua Ihes gaiak (2019rako gaia) modu abstraktu eta jarioan aztertzeko bidaia izan zen, hortik sortutako aldaketak, gauza berriak eta ondorioak azalduz. Ikusmen guztiak garbi eta erosoak dira ikusteko, ihes egitetik errealitate deserosoarekin kontrastatuz. Diseinua etengabe aldatzen ari da eta animazioan dauden formen moldaketak irakurketa-ekintza dira, nolabaiteko egoerak eraginda. Ihesak esanahi desberdinak ditu, interpretazioak eta ikuspuntua aldatu egiten da jolastikotik serioera.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Pop Up Magazine Irekiera Izenburua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Pop Up Magazine Irekiera Izenburua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Pop Up Magazine Irekiera Izenburua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Neurriak eta Ontziratzea: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Etiketak: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Produkzio Teknologia: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Diseinu Erronka: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Ikerketa: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirazioa: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Proiektuaren Iraupena: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Eragiketa Fluxua: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Taldekideak: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Irudi Kredituak: Rafael de Araujo, 2019.