2030 Messaging Gift Carte cadeau par Tist

Le design 2030 Messaging Gift Carte cadeau par Tist est un lauréat très estimé du prestigieux 2020 A' Design Award de Fer dans la catégorie Cadeaux.

FerCadeaux· 2020

2030 Messaging Gift Carte cadeau

par Tist

Client : Tist

Lauréat du A' Design Award de Fer dans la catégorie Cadeaux

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Couleurs

Le Design

À propos de 2030 Messaging Gift Carte cadeau

2030 Messaging Gift est une série de cartes cadeaux conçue pour les consommateurs de vingt à trente ans. Ces cartes peuvent être utilisées dans l'ensemble des boutiques des marques d'un groupe international spécialisé dans l'art de vivre. Chaque carte porte un court message d'encouragement, de félicitations, de réconfort ou d'éloge, rédigé dans les mots familiers à cette tranche d'âge. Dix modèles ont été produits, chacun mesurant 50 sur 90 millimètres. Différentes couleurs et matières ont été superposées afin de conférer à la surface de la carte un effet tridimensionnel. Ces cartes permettent d'adresser un message à quelqu'un, tout en le conservant comme le sien.

La Reconnaissance

À propos du A' Design Award de Fer

2030 Messaging Gift Carte cadeau est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. 2030 Messaging Gift Carte cadeau est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. 2030 Messaging Gift Carte cadeau est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Emballage: 50mm*90mm0.03mm / 10 types
Mots-Clés: Card, Message
Technologie de Production: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Défi de Conception: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Recherche: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Durée du Projet: May ~ December, 2018, All brand stores of CJ Group in Korea
Flux Opérationnel: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Membres de l'Équipe: TIST, Client : CJ