Miltos Botchan Ressha Emballage de chocolat par Yuta Takahashi

Le design Miltos Botchan Ressha Emballage de chocolat par Yuta Takahashi est un lauréat très estimé du prestigieux 2021 A' Design Award d'Or dans la catégorie Design d'Emballage.

OrEmballage· 2021

Miltos Botchan Ressha Emballage de chocolat

par Yuta Takahashi

Client : Miltos

Lauréat du A' Design Award d'Or dans la catégorie Emballage

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Couleurs

Le Design

À propos de Miltos Botchan Ressha Emballage de chocolat

Miltos Botchan Ressha est un emballage de chocolat créé à l'occasion d'une collaboration entre une locomotive forte de plus de 130 ans d'histoire et un chocolatier. La boîte est réalisée en papier de création vert profond, une teinte qui évoque à la fois la livrée du train et le chocolat au matcha. La locomotive est reproduite par un marquage à chaud à la feuille noire mate, d'après des photographies du train réel. Le logo et le nom du produit sont marqués à la feuille d'or mat. Le chocolat est gravé d'un plan du trajet dessiné à la manière d'un labyrinthe. Une carte jointe présente chaque arrêt ainsi que l'itinéraire.

La Reconnaissance

À propos du A' Design Award d'Or

Miltos Botchan Ressha Emballage de chocolat est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Miltos Botchan Ressha Emballage de chocolat est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Miltos Botchan Ressha Emballage de chocolat crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensions & Emballage: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Mots-Clés: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Technologie de Production: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Défi de Conception: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Recherche: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspiration: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Durée du Projet: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Flux Opérationnel: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Membres de l'Équipe: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Crédits Images: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020