Dashi Egg Sand Emballage alimentaire par Yuta Takahashi

Le design Dashi Egg Sand Emballage alimentaire par Yuta Takahashi est un lauréat très estimé du prestigieux 2021 A' Design Award de Bronze dans la catégorie Design d'Emballage.

BronzeEmballage· 2021

Dashi Egg Sand Emballage alimentaire

par Yuta Takahashi

Client : WTNB coffee & studio in the HOUSE

Lauréat du A' Design Award de Bronze dans la catégorie Emballage

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Couleurs

Le Design

À propos de Dashi Egg Sand Emballage alimentaire

Dashi Egg Sand est un emballage à emporter conçu pour un sandwich à l'omelette japonaise. Le papier d'emballage est imprimé d'une illustration représentant la coupe transversale du sandwich, exprimant la douceur et le caractère artisanal du produit grâce à un rendu volontairement brut. Les couleurs d'encre évoquent l'œuf, la sauce et le bleu océan de l'enseigne. La boîte est réalisée en papier kraft non blanchi, traité pour résister à l'eau et à l'huile, sans plastique ni film. Une fois le papier d'emballage ouvert, l'emballage se transforme en une véritable pièce de vaisselle qui met le plat en valeur. L'objectif est d'enrichir l'expérience du repas dans son ensemble.

La Reconnaissance

À propos du A' Design Award de Bronze

Dashi Egg Sand Emballage alimentaire est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Dashi Egg Sand Emballage alimentaire est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Dashi Egg Sand Emballage alimentaire satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Dimensions & Emballage: Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm
Mots-Clés: Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Technologie de Production: The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Défi de Conception: The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Recherche: All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Inspiration: This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Durée du Projet: This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Flux Opérationnel: Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Membres de l'Équipe: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi
Crédits Images: Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021