Terra Coffee Roasters Image de marque par Akihito Shimizu

Le design Terra Coffee Roasters Image de marque par Akihito Shimizu est un lauréat très estimé du prestigieux 2022 A' Design Award de Platine dans la catégorie Design Graphique.

PlatineGraphisme· 2022

Terra Coffee Roasters Image de marque

par Akihito Shimizu

Client : Terra Coffee Roasters

Lauréat du A' Design Award de Platine dans la catégorie Graphisme

573,280

Lauréat Vérifié

Vérifier le statut du prix pour le design #134335

Visiter le site Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Terra Coffee Roasters Image de marque

La conception du logo incurvé, inspirée de l'arôme qui s'échappe de l'environnement de production où sont cultivés les grains de café, exprime visuellement une expérience du café naturelle et de haute qualité. Chaque étiquette de marque présente un collage de photographies locales reliant les visages des producteurs à leurs origines, leur environnement et les consommateurs, accompagné de graphismes évoquant le profil aromatique. Cela transmet le charme unique des divers cafés produits dans chaque région.

La Reconnaissance

À propos du A' Design Award de Platine

Terra Coffee Roasters Image de marque est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Terra Coffee Roasters Image de marque affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Terra Coffee Roasters Image de marque est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensions & Emballage: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Mots-Clés: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Technologie de Production: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Défi de Conception: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Recherche: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Durée du Projet: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Flux Opérationnel: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Membres de l'Équipe: Kiyoshi Uehara
Akihito Shimizu
Crédits Images: Photography : Yuma Gamae(Package,PR Tools)