Sugar of Wagu Emballage de confiserie par Jie Yang

Le design Sugar of Wagu Emballage de confiserie par Jie Yang est un lauréat très estimé du prestigieux 2022 A' Design Award de Bronze dans la catégorie Design d'Emballage.

BronzeEmballage· 2022

Sugar of Wagu Emballage de confiserie

par Jie Yang

Client : Decelent

Lauréat du A' Design Award de Bronze dans la catégorie Emballage

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Couleurs

Le Design

À propos de Sugar of Wagu Emballage de confiserie

Sugar of Wagu est un design d'emballage conçu pour une confiserie traditionnelle élaborée à partir de graines d'amarante dans le Hubei, en Chine. Cette friandise est une spécialité locale du peuple Tujia. La coque en carton rigide est imprimée à plat, puis pliée pour prendre la forme d'un tigre, les sucreries étant logées dans son ventre coloré. Toutes les couleurs proviennent des motifs du brocart Tujia et sont extraites de plantes locales. Ces pigments naturels s'estompent au bout d'un an environ, si bien que l'emballage retourne à la nature. Le projet vise à faire connaître au plus grand nombre une spécialité régionale encore méconnue.

La Reconnaissance

À propos du A' Design Award de Bronze

Sugar of Wagu Emballage de confiserie est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Sugar of Wagu Emballage de confiserie est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Sugar of Wagu Emballage de confiserie satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensions & Emballage: Length: about 15cm width: About 8cm height: About 20cm
Mots-Clés: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Technologie de Production: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Défi de Conception: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Recherche: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspiration: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Durée du Projet: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Flux Opérationnel: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Membres de l'Équipe: JieYang