Dream of the Blue Manual Class Emballage de boisson alcoolisée par Jingzhang Xiao, Ru Li and Aizong Lin

Le design Dream of the Blue Manual Class Emballage de boisson alcoolisée par Jingzhang Xiao, Ru Li and Aizong Lin est un lauréat très estimé du prestigieux 2023 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2023

Dream of the Blue Manual Class Emballage de boisson alcoolisée

par Jingzhang Xiao, Ru Li and Aizong Lin

Client : Jiangsu Yanghe Distillery Co., Ltd

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

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Couleurs

Le Design

À propos de Dream of the Blue Manual Class Emballage de boisson alcoolisée

« Dream of the Blue Manual Class » est l'emballage d'un baijiu haut de gamme, un alcool distillé traditionnel chinois. La bouteille adopte une forme de goutte d'eau et se décline en bleu profond rehaussé d'or métallisé. Le verre est sablé puis recouvert d'une peinture à effet martelé, ce qui confère à la surface une douceur et une chaleur évoquant l'argile des caves de fermentation. Les gravures représentent une arche des Jardins classiques de Suzhou ainsi que douze moments clés de l'histoire de la marque. Le coffret de présentation associe un cuir bleu jaspé à un papier texturé façon bois, agrémenté de détails thermogaufrés. Un système à quatre codes protège l'emballage contre la contrefaçon.

La Reconnaissance

À propos du A' Design Award d'Argent

Dream of the Blue Manual Class Emballage de boisson alcoolisée est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Dream of the Blue Manual Class Emballage de boisson alcoolisée est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Dream of the Blue Manual Class Emballage de boisson alcoolisée est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensions & Emballage: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Mots-Clés: crafts, Baijiu, spirit, packaging, art
Technologie de Production: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Défi de Conception: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Recherche: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Durée du Projet: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Flux Opérationnel: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Membres de l'Équipe: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin