Le design Italian Capital of Culture Le Logo Et La Campagne De Lancement par Akomi est un lauréat très estimé du prestigieux 2023 A' Design Award d'Argent dans la catégorie Design Graphique.

ArgentGraphisme· 2023

Italian Capital of Culture Le Logo Et La Campagne De Lancement

par Akomi

Client : Municipalities of Brescia and Bergamo

Lauréat du A' Design Award d'Argent dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Italian Capital of Culture Le Logo Et La Campagne De Lancement

Un logo partagé par deux villes différentes (Bergame et Brescia, réunies en tant que capitale italienne de la culture en 2023) inspirées de la culture pop et conçues pour évoluer au fil du temps. Toute la géométrie est basée sur la flexion d'éléments linéaires d'épaisseur constante, inspirés des barres de construction pour lesquelles les deux villes sont bien connues, dans le but de renverser le stéréotype des villes industrielles et de célébrer leur résilience lors de la première vague de covid-19. L’élément rouge emblématique est non seulement un 3 et un B en même temps, mais peut également acquérir différentes significations et formes dans différents contextes.

La Reconnaissance

À propos du A' Design Award d'Argent

Italian Capital of Culture Le Logo Et La Campagne De Lancement est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Italian Capital of Culture Le Logo Et La Campagne De Lancement est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Italian Capital of Culture Le Logo Et La Campagne De Lancement est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensions & Emballage: Minimum height of the logo: 10 mm
Mots-Clés: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Technologie de Production: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Défi de Conception: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Recherche: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiration: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Durée du Projet: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Flux Opérationnel: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.