Jinlongquan Beer La Boîte-Cadeau par Jin Zhang

Le design Jinlongquan Beer La Boîte-Cadeau par Jin Zhang est un lauréat très estimé du prestigieux 2023 A' Design Award de Bronze dans la catégorie Design d'Emballage.

BronzeEmballage· 2023

Jinlongquan Beer La Boîte-Cadeau

par Jin Zhang

Client : InBev jinlongquan beer (Hubei) Co., Ltd

Lauréat du A' Design Award de Bronze dans la catégorie Emballage

18,068

Lauréat Vérifié

Vérifier le statut du prix pour le design #144964

Visiter le site Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Jinlongquan Beer La Boîte-Cadeau

Ce coffret cadeau utilise la flûte à bec la plus populaire des années 1980 comme prototype de création, qui rappellera à de nombreuses personnes, y compris les jeunes, leurs souvenirs et permettra une bonne interaction émotionnelle. Le concepteur a utilisé une boîte en carton ondulé pour concevoir, ce qui est pratique, respectueux de l'environnement et économique. En même temps, il a habilement ouvert trois trous ronds sur le devant de la boîte-cadeau, qui peuvent voir intuitivement différents types de produits de bière à l'intérieur, réalisant une conception à trois couches d'émotion, de protection de l'environnement et de fonction.

La Reconnaissance

À propos du A' Design Award de Bronze

Jinlongquan Beer La Boîte-Cadeau est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Jinlongquan Beer La Boîte-Cadeau est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Jinlongquan Beer La Boîte-Cadeau satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensions & Emballage: Width 370mm x Depth 70mm x Height 310mm
Mots-Clés: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Technologie de Production: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Défi de Conception: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Recherche: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiration: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Durée du Projet: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Flux Opérationnel: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Brevets: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer