Le design Natura Dried Fruits Fruits Secs par Mohsen Koofiani est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Design d'Emballage.
BronzeEmballage· 2024
Natura Dried Fruits Fruits Secs
par Mohsen Koofiani
Client : Natura
Lauréat du A' Design Award de Bronze dans la catégorie Emballage
Lauréat Vérifié
Vérifier le statut du prix pour le design #152045Le Design
À propos de Natura Dried Fruits Fruits Secs
Ce design bénéficie de la combinaison de sculptures artistiques, de fruits et d'animaux, avec toutefois des ajustements artistiques subtils. Les visuels établissent un lien clair entre les animaux, les fruits et la culture. Le thème principal étant la préservation de l'écosystème, outre les animaux herbivores, des animaux sauvages (prédateurs) ont été intégrés à certains endroits comme symbole de puissance. Cet emballage privilégie des couleurs simples et puissantes pour capter l'attention, et utilise des matériaux biodégradables pour protéger l'environnement.
La Reconnaissance
À propos du A' Design Award de Bronze
Natura Dried Fruits Fruits Secs est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Natura Dried Fruits Fruits Secs est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Natura Dried Fruits Fruits Secs satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- Dimensions & Emballage
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - Mots-Clés
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- Technologie de Production
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- Défi de Conception
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- Recherche
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - Inspiration
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- Durée du Projet
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- Flux Opérationnel
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- Crédits Images
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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