Haiyan Smart Home Competition Identité de marque par Zhejiang Gongshang University

Le design Haiyan Smart Home Competition Identité de marque par Zhejiang Gongshang University est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2025

Haiyan Smart Home Competition Identité de marque

par Zhejiang Gongshang University

Client : Haiyan County People's Government

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Haiyan Smart Home Competition Identité de marque

Le Concours de la maison intelligente de Haiyan est une identité de marque créée pour un événement de design culturel et créatif organisé dans le district de Haiyan. Le visuel principal repose sur une forme de maison tridimensionnelle pivotante et torsadée. Cette silhouette mouvante traduit les transformations et la reconstruction de la vie domestique induites par les technologies intelligentes. Une palette chromatique inspirée de l'univers technologique vient appuyer le thème. Les graphismes sont conçus en dessin vectoriel : ils conservent ainsi toute leur netteté quelle que soit l'échelle et peuvent se torsader dans différentes directions selon les supports. Les déclinaisons comprennent des installations spatiales, des affiches, des broches et des tasses.

La Reconnaissance

À propos du A' Design Award de Bronze

Haiyan Smart Home Competition Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Haiyan Smart Home Competition Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Haiyan Smart Home Competition Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensions & Emballage: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Mots-Clés: Smart home, visual image design, technology and home, reconstruction, twisted extension
Technologie de Production: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Défi de Conception: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Recherche: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiration: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Durée du Projet: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Flux Opérationnel: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Membres de l'Équipe: Designer: Kan Zhao
Crédits Images: Designer: Kan Zhao