Forty-Nine Union Liquor Emballage de Boissons Alcoolisées par Yamin Zhu

Le design Forty-Nine Union Liquor Emballage de Boissons Alcoolisées par Yamin Zhu est un lauréat très estimé du prestigieux 2024 A' Design Award d'Or dans la catégorie Design d'Emballage.

OrEmballage· 2024

Forty-Nine Union Liquor Emballage de Boissons Alcoolisées

par Yamin Zhu

Client : Forty-Nine Union Design Department

Lauréat du A' Design Award d'Or dans la catégorie Emballage

159,069

Lauréat Vérifié

Vérifier le statut du prix pour le design #152984

Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Forty-Nine Union Liquor Emballage de Boissons Alcoolisées

Cet ensemble présente le pot en porcelaine blanche, provenant de la ville chinoise, réputée berceau de l'artisanat de la porcelaine. Accompagné du séparateur orné du motif de l'illustre dynastie Shang, ainsi que de quatre verres à liqueur et du pot à pinceaux réalisé en porcelaine à décor bleu et blanc sous couverte. Ils sont élégamment présentés dans la spacieuse boîte en bois. Chaque élément constitue une représentation poignante de l'ethos culturel chinois, incarnant les principes durables d'exploration, de résilience et de préservation de l'ingéniosité patrimoniale.

La Reconnaissance

À propos du A' Design Award d'Or

Forty-Nine Union Liquor Emballage de Boissons Alcoolisées est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Forty-Nine Union Liquor Emballage de Boissons Alcoolisées est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Forty-Nine Union Liquor Emballage de Boissons Alcoolisées crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensions & Emballage: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Mots-Clés: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Technologie de Production: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Défi de Conception: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Recherche: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiration: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Durée du Projet: The project started in April 2023 in Shanxi, China and finished in May 2023.
Flux Opérationnel: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Brevets: 202330374354.2
202330374352.3
202330374350.4
202330374346.8