Ave Natur Emballage carton pour boissons par Misteli Creative Agency

Le design Ave Natur Emballage carton pour boissons par Misteli Creative Agency est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Design d'Emballage.

BronzeEmballage· 2024

Ave Natur Emballage carton pour boissons

par Misteli Creative Agency

Client : Misteli Creative Agency

Lauréat du A' Design Award de Bronze dans la catégorie Emballage

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Couleurs

Le Design

À propos de Ave Natur Emballage carton pour boissons

Ave Natur est un projet d'emballage conçu pour une gamme d'alternatives laitières à base d'avoine. La gamme comprend des boissons à l'avoine à fouetter, à cuisiner et destinées aux baristas, une boisson à l'avoine aromatisée au chocolat ainsi que des smoothies. De larges aplats de couleur et des motifs scandinaves évoquent l'origine finlandaise de la marque et aident les consommateurs à distinguer chaque produit. Les briques sont principalement composées de carton issu de forêts certifiées et sont recyclables. Les bouchons utilisés sont d'origine végétale, fabriqués à partir de canne à sucre. L'impression est réalisée en flexographie. Les formats proposés sont d'un litre et de 250 millilitres.

La Reconnaissance

À propos du A' Design Award de Bronze

Ave Natur Emballage carton pour boissons est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Ave Natur Emballage carton pour boissons est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Ave Natur Emballage carton pour boissons satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensions & Emballage: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Mots-Clés: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Technologie de Production: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Défi de Conception: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Recherche: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiration: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Durée du Projet: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Flux Opérationnel: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Membres de l'Équipe: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Crédits Images: Misteli Creative Agency