Le design Lawson United Cinemas Minatomirai Complexe cinématographique par Mitsuhiro Shinohara est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Design d'Intérieur.
BronzeIntérieur· 2025
Lawson United Cinemas Minatomirai Complexe cinématographique
Client : Lawson United Cinemas, inc
Lauréat du A' Design Award de Bronze dans la catégorie Intérieur
Lauréat Vérifié
Vérifier le statut du prix pour le design #162388Le Design
À propos de Lawson United Cinemas Minatomirai Complexe cinématographique
Le Lawson United Cinemas Minatomirai est un complexe cinématographique aménagé à l'intérieur d'un bâtiment commercial existant à Yokohama. Le lieu compte 12 salles, 1 050 fauteuils et une superficie de 4 779 mètres carrés. Le système Flexound Augmented Audio est intégré à chaque fauteuil, de sorte que le son parvient à chaque spectateur depuis l'appuie-tête. Les contraintes de surface au sol rendant impossible l'aménagement de cabines de projection séparées, les projecteurs ont été installés au-dessus des couloirs de circulation des visiteurs. Des luminaires sphériques, des colonnes colorées et des murs à motifs rythment les couloirs. Un espace de démonstration gratuit, situé près du hall d'accueil, permet aux visiteurs de tester le système audio.
La Reconnaissance
À propos du A' Design Award de Bronze
Lawson United Cinemas Minatomirai Complexe cinématographique est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Lawson United Cinemas Minatomirai Complexe cinématographique est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Lawson United Cinemas Minatomirai Complexe cinématographique satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- The most distinctive feature of this cinema is the installation of the Flexound Augmented Audio system in all seats. This is a world first and one of the factors that make this cinema unique. Furthermore, this cinema is unique in that it is not being installed in a new building, but in an existing facility. Due to floor-area ratio restrictions, it is not possible to build projection rooms in every theatre, so many projectors are exposed above the customer corridors.
- Dimensions & Emballage
- 12 screens, 1050 seats in total capacity, 4779sqm, Flexound Augmented Audio in all seats, Flexound technology from Finland, Construction by Taisei Corporation
- Mots-Clés
- Cinema, Cinema Complex, Movie Theatre, Flexound, Flexound Augmented Audio, Laser Projectors, Booth-less Cinema
- Technologie de Production
- The design was carried out under highly restrictive conditions due to the fact that it was an existing facility, including the reuse of an oval-shaped theatre, the largest theatre where the old tenant, a museum facility for experiencing the great nature of the earth, used to screen editorial works of the British "BBC EARTH".
The cinema was realised thanks to the high storey height, but the high ceilings in the corridors of the auditorium also gave it an archaeological feel, so the lighting in the corridors was darkened as much as possible to highlight the impressive spherical lighting. Vertically extending, brightly coloured design columns and striking wall finishes with patterns create a sense of the extraordinary.
The Flexound experience space in the lobby uses the same colour scheme as the guest corridor to maintain a sense of unity, while the areas with plenty of outside light are furnished with furniture and sofas that allow many people to relax, giving each space its own distinct character. - Défi de Conception
- Floor space cannot be increased due to floor-area ratio restrictions, so the projectors were installed above the customer corridors, as if they were on display. The Flexound system requires wiring from dedicated amplifiers in the sound racks of each theatre to each chair, so wiring routes had to be secured in advance in the floating floor and wiring work had to be carried out in advance. The wiring had to be done in advance by securing the wiring route in the floating floor. The length of the speaker cables was nearly 10 km for the nearly 1000 seats in all 12 theatres.
With regard to the chairs, the project started with the development of this system to be installed in the chairs of a Japanese manufacturer. Furthermore, it was a very challenging project for each company, including the design of the base for the system's on/off switch to be installed in each chair. - Recherche
- The plan was to open a cinema complex in the Yokohama Minatomirai area, where there are already three cinema complexes with IMAX and 4DX. With restrictions on floor space and load-bearing capacity when moving into an existing commercial building, it was thought that Flexound, which has few architectural requirements and is unique in the world, would be a sufficient countermeasure. The commercial building was also very positive about attracting a cinema on the occasion of its 10-year anniversary.
- Inspiration
- Mark Is Minatomirai, which houses the cinema, is a commercial building directly connected to Minatomirai Station and has a wide range of customers. The aim was therefore to create a cinema that is accessible to people of all ages. In addition, a free demo space has been set up right outside the lobby entrance to allow a wide range of people to experience the FLEXOUND.
- Durée du Projet
- The project started in November 2022 and the cinema opens in April 2024 in Yokohama.
- Flux Opérationnel
- Most audiences will notice the vibrations that occur in conjunction with the bass when they sit in the chairs, but the Flexound is characterised by the cinema sound that comes from the head of the chair without any discomfort at all. It sounds so natural that you may not notice it unless you know about it beforehand. However, the difference is obvious when compared to a normal chair, and you will be surprised at how clearly even the smallest whispered sounds can be heard in your ears. Surround sound is also perfectly rendered, so no matter where you are in the theatre, you will be satisfied that you are in your own special and perfect acoustic environment.
- Membres de l'Équipe
- Interior Designer: Kei Sagara
Architect: Hironobu Imamura
Mechanical and Electric: Nao Uda
Lighting Chief Designer: Shinji Yamaguchi
Lighting Designer: Yayoi Aota
Director: Kunihisa Akiyama
Project Manager: Mitsuhiro Shinohara - Crédits Images
- All Images: Toshiyuki Yano
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