Ktown4u Commercial Space par 21 Gram Co, Ltd.

Le design Ktown4u Commercial Space par 21 Gram Co, Ltd. est un lauréat très estimé du prestigieux 2025 A' Design Award d'Argent dans la catégorie Design d'Intérieur.

ArgentIntérieur· 2025

Ktown4u Commercial Space

par 21 Gram Co, Ltd.

Client : 21Gram

Lauréat du A' Design Award d'Argent dans la catégorie Intérieur

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Le Design

À propos de Ktown4u Commercial Space

The Ktown4u Coex store is themed Journey to the New Kpop Universe and represents a space journey toward the Ktown4u planet, the landmark of Kpop. It is a process of traveling freely between stars, getting closer to one's star. The design boldly uses primitive and simple materials such as metal, lighting, and stone spray, while incorporating the geometric meanings of curves and straight lines to express an elemental cosmic space. The movable walls and furniture create various spatial transformations, allowing global fans to have experiences.

La Reconnaissance

À propos du A' Design Award d'Argent

Ktown4u Commercial Space est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ktown4u Commercial Space est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ktown4u Commercial Space est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Ktown4u, which connects global international fans with kpop artists, offers not only product consumption such as albums, videos, photo content, goods, and events, but also the enjoyment and diverse experiences of cultural content like exhibitions and pop-up stores. The Ktown4u COEX store, themed "Journey to New kpop Universe," portrays the cosmic journey to the Ktown4u planet, the holy land of kpop.
Dimensions & Emballage: 2nd floor: 695 square meter
4th floor: 1060 square meter
Mots-Clés: Korea, Seoul, interior, cafe, Kpop, 21gram, commercial, space, cosmos, exhibition, popup
Technologie de Production: The rough stone finish with a matte coating expresses the image of outer space that retains the primal form of the universe. The mirrors, designated as part of the finish, represent small universes with the essence of infinity, and lighting was arranged alongside metal elements to visualize the cosmic space that can only be filled with light. The modular furniture and movable walls in the popup zone present various possibilities for the structure of the space.
Défi de Conception: Spaces that handle cultural content should enable diverse experiences. These experiences should not be uniform, and while not distracting from the focus on the content, they should leave a lasting, special impression. Based on the concept of space travel, the design process involved setting up programs, zoning, and material selection, while ensuring that the space also remained faithful to its original functional purpose.
Recherche: Countless global fans wish to experience Kpop artists more closely. Both the artist and outer space share the significance of being visible yet an unknown world. At Ktown4u, it was hoped that global fans would feel a closer connection to the artists as they travel through the cosmic space. The space is centered around the theme of space travel, offering various spatial configurations and programs. The popup and exhibition spaces, composed of movable walls and modular furniture, promote the experience of diverse cultural content. Stone, mirrors, lighting, and metal finishes embody the primal feeling of the universe, reminding visitors that they are on a cosmic journey. As they explore the corners of the space following its flow, they will eventually discover themselves having reached the final destination, feeling even closer to the artist.
Inspiration: Countless global fans heading toward the Ktown4u planet, the holy land of kpop, embark on a journey through a cosmic space made of raw and refined materials. As they travel through the vast universe filled with countless stars, they grow closer to their favorite kpop artists. The space boldly incorporates primitive and simple materials, led by metal, lighting, and stone spray coating, while expressing the primordial cosmic space through the geometric significance of curves and straight lines.
Durée du Projet: Ktown4u is located in Samseongdong, Gangnam-gu, Seoul. The project underwent a three-month design period, and after the completion of interior construction in April 2023, it has been operational ever since.
Flux Opérationnel: In addition to the enjoyment of consuming content, Ktown4u offers a unique experience of traveling through space. It stands out not only by encouraging consumption but also by providing a variety of content and experiences. The diverse programs, along with the movable walls and modular furniture, expand the infinite possibilities of the space. Ktown4u aims for customers to naturally explore every corner of the space, following the flow presented by the environment, and have a joyful encounter with kpop artists.
Membres de l'Équipe: Design director: Seungman lee
Designer: Sebin choi
Crédits Images: Image #1-5: Photographer Sunhyeok Jang, 2023