Powerbuilding Identité de marque par Anton Bukoros

Le design Powerbuilding Identité de marque par Anton Bukoros est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2025

Powerbuilding Identité de marque

par Anton Bukoros

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

12,677

Lauréat Vérifié

Vérifier le statut du prix pour le design #170914

Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Powerbuilding Identité de marque

PowerBuilding est un projet fitness new-yorkais qui associe science et entraînement. Le système visuel repose sur des éléments graphiques : les cercles représentent la nutrition, les zigzags symbolisent la santé, et les lignes droites incarnent la force. Le design fusionne deux typographies : une police à chasse fixe technologique et une grotesque grasse, représentant la puissance. La palette de couleurs s'appuie sur un dégradé de rouge à bleu, permettant à la marque de se démarquer des solutions courantes dans l'industrie du fitness américaine. Le résultat est une identité visuelle cohérente, adaptable aux supports numériques et imprimés.

La Reconnaissance

À propos du A' Design Award de Bronze

Powerbuilding Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Powerbuilding Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Powerbuilding Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Mots-Clés: Identity, Logo, Sport, Brand Identity
Technologie de Production: Digital printing
Défi de Conception: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Recherche: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Durée du Projet: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Flux Opérationnel: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Membres de l'Équipe: Anton Bukoros
Crédits Images: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros