Le design Geneus DNA and Gatta Intérieur de boutique, intérieur de café par After Design Living and Space Co.,Ltd. est un lauréat très estimé du prestigieux 2025 A' Design Award d'Argent dans la catégorie Design d'Intérieur.
ArgentIntérieur· 2025
Geneus DNA and Gatta Intérieur de boutique, intérieur de café
par After Design Living and Space Co.,Ltd.
Client : After Design Living and Space Company Limited
Lauréat du A' Design Award d'Argent dans la catégorie Intérieur
Lauréat Vérifié
Vérifier le statut du prix pour le design #172873Le Design
À propos de Geneus DNA and Gatta Intérieur de boutique, intérieur de café
Geneus DNA and Gatta est un espace commercial polyvalent qui associe des services de tests génétiques personnalisés à un café. Le nom Gatta provient des quatre bases de l'ADN — A, C, G et T — symbolisant une santé personnalisée. Le projet occupe deux unités adjacentes de 6 sur 5 mètres, soit une surface totale de 60 mètres carrés. Un côté est dédié aux tests génétiques, tandis que l'autre propose du café. L'acier inoxydable, le polycarbonate transparent, les lignes courbes et les rubans lumineux à LED composent une esthétique futuriste. Le plan ouvert accompagne les visiteurs de la science vers le confort, rendant l'expérience du test moins intimidante.
La Reconnaissance
À propos du A' Design Award d'Argent
Geneus DNA and Gatta Intérieur de boutique, intérieur de café est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Geneus DNA and Gatta Intérieur de boutique, intérieur de café est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Geneus DNA and Gatta Intérieur de boutique, intérieur de café est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- Dimensions & Emballage
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- Mots-Clés
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- Technologie de Production
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- Défi de Conception
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- Recherche
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- Inspiration
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- Durée du Projet
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- Flux Opérationnel
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- Brevets
- After Design Living and Space Co.,Ltd., 2025
- Membres de l'Équipe
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
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