Le design Jingyang Brick Tea Emballage de thé par Litete Brand Design est un lauréat très estimé du prestigieux 2020 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2020

Jingyang Brick Tea Emballage de thé

par Litete Brand Design

Client : Litete Brand Design

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

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Couleurs

Le Design

À propos de Jingyang Brick Tea Emballage de thé

Le thé en brique de Jingyang est un projet d'emballage destiné aux briques de thé compressé. Le coffret mesure 100 mm sur 100 mm sur 40 mm et est réalisé en papier de riz fait main, qui offre une protection contre l'humidité. Le décor est appliqué à la main selon la technique de l'impression sur bois gravé, un artisanat traditionnel chinois. Les illustrations évoquent la vie des marchands et les coutumes locales de la fin de la dynastie Qing, et trois couleurs traditionnelles chinoises sont déclinées sur l'ensemble de la gamme. La base est fermée par une étiquette de papier. Un nœud de corde de paille scelle l'emballage tout en servant de poignée de transport.

La Reconnaissance

À propos du A' Design Award d'Argent

Jingyang Brick Tea Emballage de thé est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Jingyang Brick Tea Emballage de thé est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Jingyang Brick Tea Emballage de thé est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimensions & Emballage: 100 mm x 100 mm x 40 mm
Mots-Clés: Engraving,Tea Packaging,Packaging design
Technologie de Production: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Défi de Conception: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Recherche: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiration: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Durée du Projet: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Flux Opérationnel: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Brevets: Copyrights belong to Langcer Lee, 2019.
Membres de l'Équipe: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Crédits Images: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018