Le design Ccpuerh Tea Emballage de thé par Somethink Brand est un lauréat très estimé du prestigieux 2020 A' Design Award de Bronze dans la catégorie Design d'Emballage.

BronzeEmballage· 2020

Ccpuerh Tea Emballage de thé

par Somethink Brand

Client : Ccpuerh

Lauréat du A' Design Award de Bronze dans la catégorie Emballage

12,616

Lauréat Vérifié

Vérifier le statut du prix pour le design #92660

Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Ccpuerh Tea Emballage de thé

Ccpuerh Tea est un design d'emballage conçu pour une gamme de thés compressés et de thés en vrac. Le contenant est une boîte ronde en aluminium dotée d'un couvercle doré galvanoplasté, d'un motif bronzé et de textes sérigraphiés. La boîte mesure 80 mm de diamètre, avec un corps de 70 mm de hauteur et un couvercle de 10 mm. Trois formes imprimées — ronde, prismatique et triangulaire — distinguent le petit thé rond, le petit thé carré et le thé en vrac. Les différentes couleurs des boîtes signalent les différents stades de maturité du thé, permettant ainsi aux acheteurs d'identifier rapidement chaque produit. Ce design confère au thé traditionnel une apparence épurée et contemporaine.

La Reconnaissance

À propos du A' Design Award de Bronze

Ccpuerh Tea Emballage de thé est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Ccpuerh Tea Emballage de thé est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Ccpuerh Tea Emballage de thé satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensions & Emballage: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Mots-Clés: Packaging, tea, color, fashion, youth
Technologie de Production: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Défi de Conception: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Recherche: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspiration: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Durée du Projet: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Flux Opérationnel: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Membres de l'Équipe: Astro Wong
Dorne Tsui
Jr Deng
KC To
Crédits Images: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.