Grand Egyptian Museum Bedriuwsidentiteit troch Rana Gaber

Grand Egyptian Museum Bedriuwsidentiteit troch Rana Gaber is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Goud yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

GoudGrafysk· 2020

Grand Egyptian Museum Bedriuwsidentiteit

troch Rana Gaber

Klant: Rana Hossam

A' Design Award yn Goud Winner yn de kategory Grafysk

61,233

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #100110

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Grand Egyptian Museum Bedriuwsidentiteit

Grand Egyptian Museum is in bedriuwsidentiteit foar in museum fan âld-Egyptyske artefakten. It logo is opboud út fiif hiëroglifen dy't Egypte betsjutte, kombinearre ta in geometryske en ienfâldige foarm. De langwerpige rjochthoekige foarm is ynspirearre troch de cartouche, in ramt dat in keninklike namme oanjout. Swart is de haadkleur, om't de igge fan de Nyl it Swarte Lân neamd waard. De sekundêre kleuren binne ynspirearre troch âld-Egyptyske sieraden. Roboto is it wichtichste lettertype, om't de hoeken en bôgen dêrfan oerienkomme mei dy fan it logotype. Der is in eksperiminteel bewegwiizgingssysteem ûntwikkele.

De Erkenning

Oer de A' Design Award yn Goud

Grand Egyptian Museum Bedriuwsidentiteit is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Grand Egyptian Museum Bedriuwsidentiteit wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Grand Egyptian Museum Bedriuwsidentiteit makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Ofmjittingen & Ferpakking: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Labels: Visual Identity, Logo, Branding, Typography, Signage system
Produksjetechnology: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Untwerpútdaging: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Undersyk: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Ynspiraasje: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Projektdoer: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Operaasjestreamferrin: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Teamleden: none.
Ofbyldingskrediten: credits to: Shutterstock and bensound