Eyesight Nutrition Package Kadoboaspakketten troch Ruikang Xie is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.
BrûnsFerpakking· 2021
Eyesight Nutrition Package Kadoboaspakketten
troch Ruikang Xie
Klant: Xiexie Design
A' Design Award yn Brûns Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #102228It Untwerp
Oer Eyesight Nutrition Package Kadoboaspakketten
Eyesight Nutrition Package is in kadoboask makke foar it 35-jierrich bestean fan in optyske merk. De boask is makke fan karton en mjit 290 by 290 by 290 millimeter. Fjouwer lytse doaskes wurde tsjin de fjouwer wanden hâlden mei magnetyske slutingen, wylst in sintrale amerdoaske in kalinder, in stipebasis en kupoanen befettet. Elke side toant in bril foar in keazen sêne, hânlieding printe mei ferhalen oer it merk en lytse kado's. De hiele struktuer wurdt mei de hân gearstald. It ûntwerp ferbynt it merkferhaal mei alledeisk wurk, sport, ferdivedaasje en reissênes.
De Erkenning
Oer de A' Design Award yn Brûns
Eyesight Nutrition Package Kadoboaspakketten is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Eyesight Nutrition Package Kadoboaspakketten wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Eyesight Nutrition Package Kadoboaspakketten foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Ofmjittingen & Ferpakking
- 290mmx290mmx290mm
- Labels
- Glasses, nutrition, packaging design, brand humanities
- Produksjetechnology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Untwerpútdaging
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Undersyk
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Ynspiraasje
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Projektdoer
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Operaasjestreamferrin
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Ofbyldingskrediten
- Image #1-5 Lin Jiahui
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