Fairy Fox Hûdfersoarging troch Antonia Skaraki - A.S. Advertising

Fairy Fox Hûdfersoarging troch Antonia Skaraki - A.S. Advertising is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Fairy Fox Hûdfersoarging

troch Antonia Skaraki - A.S. Advertising

Klant: Fairy Fox

A' Design Award yn Sulver Winner yn de kategory Ferpakking

30,040

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #107898

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Fairy Fox Hûdfersoarging

Wolkom by in aventoerlik reis nei it gefoel fan de natuer. Fiel de mystyk dy't dizze hûdfersoargingsprodukten omjout. It ûntwerp ferwiist nei de bân tusken Mem Natuer en har bern, wylst de hege kwaliteit materialen in taktylle gefoel en in bliuwende yndruk jaan. Konkurrinsjekaarterring en trendanalyse late ta de ûntdekking fan kânseromtes dy't oerienkomme mei de fyzje en strategy fan de kliïnt, wat late ta moderne, minimale en waarm ferpakking.

De Erkenning

Oer de A' Design Award yn Sulver

Fairy Fox Hûdfersoarging is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Fairy Fox Hûdfersoarging wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fairy Fox Hûdfersoarging is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Ofmjittingen & Ferpakking: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Labels: baby, care, child, cream, fairy, fox, product, health, skincare
Produksjetechnology: Environmentally friendly. Plastic containers with PVC labels.
Untwerpútdaging: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Undersyk: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Ynspiraasje: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Projektdoer: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Operaasjestreamferrin: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Teamleden: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Ofbyldingskrediten: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017