Harlem Advocacy Posterrige troch Jiaqi Song

Harlem Advocacy Posterrige troch Jiaqi Song is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Harlem Advocacy Posterrige

troch Jiaqi Song

Klant: Bandujo Advertising Design

A' Design Award yn Brûns Winner yn de kategory Grafysk

11,498

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #107915

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Harlem Advocacy Posterrige

Harlem Advocacy is in rige advertinsjekampanjeposters makke foar in publyk sûnenssoarch-belangeprogramma yn Harlem, New York City. De posters kombinearje in merkbyld mei yllustrearre ikoanen, en elk ikoan stiet foar ien tsjinst, lykas medyske, sosjale, edukative of wurkrelatearre stipe. Ien haadposter lit alle ikoanen tegearre sjen. Foar publike ferspriding is de rige ferdield yn losse posters, dy't elk ien ikoan yn grut formaat toane. De fisuele styl is beynfloede troch popart, sadat de tsjinsten fluch werkend wurde kinne troch pleatslike bewenners.

De Erkenning

Oer de A' Design Award yn Brûns

Harlem Advocacy Posterrige is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Harlem Advocacy Posterrige wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Harlem Advocacy Posterrige foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Ofmjittingen & Ferpakking: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Labels: graphic design, poster, illustrations, social service, poster design
Produksjetechnology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Untwerpútdaging: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Undersyk: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Ynspiraasje: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Projektdoer: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operaasjestreamferrin: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.