Jiangmen Culture and Tourism Logo en Merkidentiteit troch EUCA Culture and Communications Co. Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Jiangmen Culture and Tourism Logo en Merkidentiteit

troch EUCA Culture and Communications Co. Ltd.

Klant: Jiangmen culture, tourism, radio, television and Sports Bureau

A' Design Award yn Brûns Winner yn de kategory Grafysk

10,198

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #109973

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Jiangmen Culture and Tourism Logo en Merkidentiteit

Jiangmen Kultuer en Toerisme is in logo en merkidentiteit dy't makke is foar de kultuer- en toerismesektor fan Jiangmen, in stêd yn de provinsje Guangdong yn it suden fan Sina. It logo is ynspirearre troch it tradisjonele Sineeske karakter Men, dat "poarte" betsjut, en troch de struktuer fan de betinkingspoarte. Eleminten ûntliend oan it stedslânskip, de arsjitektuer, it kultureel erfgoed, it lânskip en de planten fan Jiangmen binne kombinearre binnen de poartefoarm. Mat goud suggerearret in stêd dy't ryk mar dochs beskieden is. Der is in merkidentiteitshânlieding ûntwikkele om konsekwinte tapassing te stypjen.

De Erkenning

Oer de A' Design Award yn Brûns

Jiangmen Culture and Tourism Logo en Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Jiangmen Culture and Tourism Logo en Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Jiangmen Culture and Tourism Logo en Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Labels: Branding, City, Culture and tourism, Logo design, Visual system
Untwerpútdaging: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Undersyk: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Ynspiraasje: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Projektdoer: June 2019 – April 2020, Shanghai, China
Operaasjestreamferrin: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Teamleden: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Ofbyldingskrediten: Ellain Li, Grace Xu， Di Tang