Ecological Journey Kadootsje troch Pufine Advertising Ltd. Co.

Ecological Journey Kadootsje troch Pufine Advertising Ltd. Co. is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Ecological Journey Kadootsje

troch Pufine Advertising Ltd. Co.

Klant: Wuhan Little Bee Food Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

28,020

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #111804

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ecological Journey Kadootsje

Ekologyske Reis is in kadootsje foar pleatslik produsearre huning en tee. It ûntwerp lit natuertaferielen sjen dy't skildere binne mei rûge houten kwasten, ynklusyf pleatslike bisten en moaie plakken. Elke kant fan de doaze draacht in folslein plaatsje, sadat de doazen apart besjoen wurde kinne of kombinearre wurde ta gruttere ôfbyldings. De deksels binne makke fan gers- en houtpapier mei in wat rûge tekstuer, de body is makke fan goudkleurich karpetpapier, en de doazen wurde fêstbûn mei papieren koarde. Der sit in kaart by, mei in plaatsje op 'e foarkant en in lynraster op 'e efterkant foar frij tekenjen.

De Erkenning

Oer de A' Design Award yn Sulver

Ecological Journey Kadootsje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Ecological Journey Kadootsje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ecological Journey Kadootsje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Ofmjittingen & Ferpakking: Length:240mm, width:80mm, height:140mm
Labels: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Produksjetechnology: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Untwerpútdaging: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Undersyk: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Ynspiraasje: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Projektdoer: The project began in September 2019 and will be completed in December 2019
Operaasjestreamferrin: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Teamleden: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli