Low Classic Merkidentiteit troch Yaman Hu

Low Classic Merkidentiteit troch Yaman Hu is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2021

Low Classic Merkidentiteit

troch Yaman Hu

Klant: Low Classic

A' Design Award yn Izer Winner yn de kategory Grafysk

13,934

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #113244

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Low Classic Merkidentiteit

Low Classic is in merkidentiteit dy't makke is foar in ûnôfhinklik modelabel. De identiteit is ynspirearre troch modetydskriften út de jierren '80. Der wurdt gebrûk makke fan in ingetogen kleurepalet en in lay-out dy't it grid trochbrekt. De typografy is oerdreaun en kombinearre mei elegante kromten, en foarmet de wichtichste fisuele taal fan it merk. Sawol printe as digitale materialen binne opnommen, lykas posters, social media-grafiken, e-mails en webbanners. De printe materialen wurde produsearre op resykle papier sûnder fersmoarjende ferve. It doel is om in vintage útstrieling in ferfyne digitale foarm te jaan.

De Erkenning

Oer de A' Design Award yn Izer

Low Classic Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Low Classic Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Low Classic Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Ofmjittingen & Ferpakking: 1920px*1280px
Labels: Identity, digital design, fashion, typography
Produksjetechnology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Untwerpútdaging: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Undersyk: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Ynspiraasje: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Projektdoer: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operaasjestreamferrin: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Teamleden: Creative Director: Yaman Hu
Designer: Yaman Hu