Krafton Primary Function: Merkûnderfiningsûntwerp troch Plus X

Krafton Primary Function: Merkûnderfiningsûntwerp troch Plus X is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2021

Krafton Primary Function: Merkûnderfiningsûntwerp

troch Plus X

Klant: Krafton

A' Design Award yn Sulver Winner yn de kategory Grafysk

41,683

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #115949

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Krafton Primary Function: Merkûnderfiningsûntwerp

Krafton is in merkûnderfiningsûntwerp makke foar in groep spultsjeûntwikkelingsstudio's. It logoûntwerpsysteem drukt sawol de unykens fan elk alliânsjemerk as de konsistinsje fan de groep út. It ûntwerp is ynspirearre troch it wapen fan in ambachtsgilde út de Midsiuwen, en in skyldfoarmich ramt wurdt brûkt as de basisfoarm. Deselde wapenfoarm wurdt tapast op alle alliânsjemerken en wurdt ûnderskaat troch oanwiisde kleuren. Logo's, kleuren, lettertypen en kaaifisuals wurde brûkt oer touchpoints hinne lykas fisitekaartsjes, formulieren, ikoanen en advertinsjes.

De Erkenning

Oer de A' Design Award yn Sulver

Krafton Primary Function: Merkûnderfiningsûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Krafton Primary Function: Merkûnderfiningsûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Krafton Primary Function: Merkûnderfiningsûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Ofmjittingen & Ferpakking: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Labels: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Produksjetechnology: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Untwerpútdaging: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Undersyk: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Ynspiraasje: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Projektdoer: The project proceeded for 9 months in Seoul, South Korea.
Operaasjestreamferrin: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patinten: Copyrights belong to Plus X Co.
Teamleden: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Ofbyldingskrediten: Plus X