Prow Thai Branding en Ferpakking troch Piti Amornlertwattana

Prow Thai Branding en Ferpakking troch Piti Amornlertwattana is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Prow Thai Branding en Ferpakking

troch Piti Amornlertwattana

Klant: Prow Thai

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,464

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #116727

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Prow Thai Branding en Ferpakking

It ûntwerp hat as doel in fris en eigentiidsk byld te kreëarjen foar Prow Thai, in ferjinske kokosoalje en kosmetysk merk oprjochte troch lânbouwers yn súd-Tailân. Ynspirearre troch de natuerlike foarm fan de kokosnoat, toant de ferpakking in stippele kleurpatroan en in heldere kleurpalet dy't de ambaachtlikheid en fitaliteit efter de produkten wjerspegelet. De algemiene wite toan, dy't oan kokosvleis herinneret, symbolisearret suverheid, skjinens en de biologyske aard fan it merk.

De Erkenning

Oer de A' Design Award yn Sulver

Prow Thai Branding en Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Prow Thai Branding en Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Prow Thai Branding en Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Ofmjittingen & Ferpakking: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Labels: branding, packaging, virgin coconut oil, cosmetic, lotion
Produksjetechnology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Untwerpútdaging: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Undersyk: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Ynspiraasje: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Projektdoer: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operaasjestreamferrin: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Ofbyldingskrediten: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com