Lezai Dental Clinic Logo en Merkidentiteit troch Guangzhou Cheung Ying Design Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

Lezai Dental Clinic Logo en Merkidentiteit

troch Guangzhou Cheung Ying Design Co., Ltd.

Klant: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,606

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #117574

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Lezai Dental Clinic Logo en Merkidentiteit

Lezai Dental Clinic is in logo en merkidentiteit ûntwikkele foar in tandartspraktyk. It ûntwerp brûkt positive en negative foarmen om ien inkeld visueel symboal te foarmjen. Lange en koarte rjochte linen kombineare mei in sirkelomtrek bylde folwoeksenen en bern dy't hân yn hân yn in rûnte stean. De negative foarm yn it midden hat de foarm fan in tosk. Kleuren mei in lege sedens jouwe in ûntspannen en waarm gefoel en stypje in byld fan feilichheid, wille en profesjonaliteit. It logo is tekene yn vektorformaat foar printe en digitale media fan ferskillende ôfmjittings, en in merkrjochtline hânlieding stipet konsekwint gebrûk.

De Erkenning

Oer de A' Design Award yn Brûns

Lezai Dental Clinic Logo en Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Lezai Dental Clinic Logo en Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Lezai Dental Clinic Logo en Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Ofmjittingen & Ferpakking: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Labels: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Produksjetechnology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Untwerpútdaging: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Undersyk: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Ynspiraasje: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Projektdoer: The project started in October 2019 and finished in February 2020 in Guangzhou.
Operaasjestreamferrin: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Teamleden: Creative Director: Zhiji Dong
Designer: Lu Gu