Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank troch Genki Forest

Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank troch Genki Forest is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank

troch Genki Forest

Klant: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

41,288

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119239

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank

Alienergy is ferpakking foar in sûkerfrije enerzjydrank. It ûntwerp brûkt in tinne aluminiumbus mei in breedte fan 58 mm, in djipte fan 58 mm en in hichte fan 142 mm, dy't 330 ml befettet. Aluminium waard keazen om't it effisjint recycle en werbrûkt wurde kin. In alienfiguer, tekene as in útwreiding fan it merklogo, foarmet it wichtichste grafyske elemint en wurdt oer de hiele produktline werhelle. In skjin kleurenpalet, rjochte linen, geometryske foarmen en metallike aksinten jouwe de bus in sterke oanwêzichheid op it skap. De ynformaasjehierargy beljochtet de sûkerfrije formule.

De Erkenning

Oer de A' Design Award yn Sulver

Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Alienergy Energy Drink Primêre Funksje: Ferpakking foar Enerzjydrank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Ofmjittingen & Ferpakking: Width 58mm x Depth 58mm x Height 142mm
Labels: Branding, Packaging, Can, 3D, Energy drink
Produksjetechnology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Untwerpútdaging: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Undersyk: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ynspiraasje: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Projektdoer: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operaasjestreamferrin: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patinten: Label Patent:202030509836.0 , 2020, China.
Teamleden: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Ofbyldingskrediten: Creator: Gang Wang