Deng Long Ji Wynferpakking troch Wen Liu, Qiumin Chen and Weijie Kang

Deng Long Ji Wynferpakking troch Wen Liu, Qiumin Chen and Weijie Kang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Deng Long Ji Wynferpakking

troch Wen Liu, Qiumin Chen and Weijie Kang

Klant: Changyu

A' Design Award yn Brûns Winner yn de kategory Ferpakking

19,755

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119519

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Deng Long Ji Wynferpakking

Deng Long Ji is in ferpakkingsûntwerp foar wyn, makke foar in Sineesk wynmerk. De flaskfoarm is ûntliend oan de tradisjonele Sineeske lantearne, in foarm dy't assosjearre wurdt mei foarspoed en fiering. De flaskdop is fersierd mei in Sineesk finsterlattepatroan. De cadeaudoaze is makke fan fersierd bakt akryl en de flask is makke fan fersierd bakt glês. De doaze mjit 109,02 by 109,02 by 280,5 millimeter. It ûntwerp presintearret wyn troch in hjoeddeiske Sineeske estetyk en beoget it gongbere byld fan wyn as in suver Westersk produkt te feroarjen.

De Erkenning

Oer de A' Design Award yn Brûns

Deng Long Ji Wynferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Deng Long Ji Wynferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Deng Long Ji Wynferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Ofmjittingen & Ferpakking: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Labels: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Produksjetechnology: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Untwerpútdaging: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Undersyk: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Ynspiraasje: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Projektdoer: 2019-08~2020~01 Shenzhen, China
Operaasjestreamferrin: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Teamleden: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang