Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking troch Jimmy Chew

Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking troch Jimmy Chew is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking

troch Jimmy Chew

Klant: Sogurt

A' Design Award yn Izer Winner yn de kategory Ferpakking

14,338

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119936

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking

Sogurt With Love and All Things Good is in ferpakkingsûntwerp foar beker mei befrieze yoghurt-iis. Frisse kleurtinten wurde brûkt om in tagonklike, luchtige en elegante merkstim wer te jaan. Oerlape yllustraasjes personifiearje de fúzje fan wichtige yngrediïnten binnen elke ambachtlike smaak. Typografy, ikoânografy en lay-out binne sa oarderre dat produktynformaasje dúdlik presintearre wurdt en it lêzen maklik makket. It plestik deksel fan de foarige ferpakking is ferfongen troch in papieren deksel. Elke beker hâldt 125 millilyter en is 74 millimeter breed.

De Erkenning

Oer de A' Design Award yn Izer

Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Sogurt With Love and All Things Good Ferzje Yoghurt Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Ofmjittingen & Ferpakking: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Labels: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Produksjetechnology: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Untwerpútdaging: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Undersyk: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ynspiraasje: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Projektdoer: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Operaasjestreamferrin: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Teamleden: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Ofbyldingskrediten: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.