Rikchari Kofjeferpakking troch Planetario

Rikchari Kofjeferpakking troch Planetario is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Rikchari Kofjeferpakking

troch Planetario

Klant: Rikchari Packaging by Planetario

A' Design Award yn Izer Winner yn de kategory Ferpakking

13,052

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #121161

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Rikchari Kofjeferpakking

Rikchari is in ferpakkingsûntwerp foar in Peruaansk kofjemerk dat him rjochtet op duorsumens en sosjale ferantwurdlikens. De namme Rikchari betsjut waak op yn it Quechua, en de letter C foarmet in silhûet dat sawol in kofjeboan as in each oproppet. De ferpakking folget it logo-ûntwerp, dat gebrûk makket fan in typografyske konstruksje ynspireare troch de geometryske foarmen fan it Ynka-ryk fan Peru, bekend as Tocapu. De kofje wurdt teeld yn Chirinos, yn it noarden fan Peru, op 1700 meter boppe seenivo. It ûntwerp presintearret de kofje as in organysk produkt mei in sosjaal doel.

De Erkenning

Oer de A' Design Award yn Izer

Rikchari Kofjeferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Rikchari Kofjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Rikchari Kofjeferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Ofmjittingen & Ferpakking: Dimension: 160 mm x 240 mm / Weight: 250 grams
Labels: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Produksjetechnology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Untwerpútdaging: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Undersyk: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Ynspiraasje: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Projektdoer: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Teamleden: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz