Beer Mail by Volfas Engelman Craft Bier Ferpakking troch Bold Brands

Beer Mail by Volfas Engelman Craft Bier Ferpakking troch Bold Brands is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Beer Mail by Volfas Engelman Craft Bier Ferpakking

troch Bold Brands

Klant: Bold Brands

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,502

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122875

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Beer Mail by Volfas Engelman Craft Bier Ferpakking

Beer Mail is in ferpakkingsûntwerp foar in assortimint fan craft bieren. De etiketten binne omkadere as postsegels, in ferwizing nei de merknamme en nei de sammelwearde fan segels. Elke fariëteit draacht in kollaazje-yllustraasje dy't eleminten gearbringt dy't op it earste gesicht net mei-inoar te krijen lykje te hawwen. Yngrediïnten dy't yn it bier brûkt wurde binne ferstoppe binnen de yllustraasjes, sadat de konsumint dernei sykje kin. It bier wurdt ferkocht yn glêzen flessen fan 330 ml mei digitaal printe etiketten en yn printe blikjes fan 500 ml. It ûntwerp wjerspegelet de lytse produksje-oantallen fan it assortimint.

De Erkenning

Oer de A' Design Award yn Sulver

Beer Mail by Volfas Engelman Craft Bier Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Beer Mail by Volfas Engelman Craft Bier Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Beer Mail by Volfas Engelman Craft Bier Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Ofmjittingen & Ferpakking: 500 ml cans HD printed.
330 ml glass bottles with labels.
Labels: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Produksjetechnology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Untwerpútdaging: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Undersyk: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Ynspiraasje: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Projektdoer: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operaasjestreamferrin: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Teamleden: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Ofbyldingskrediten: Illustrations & Visuals: Sandra Ramoskaite