OHO Lentil Chips Sipkjeferpakking troch Bold Brands

OHO Lentil Chips Sipkjeferpakking troch Bold Brands is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

OHO Lentil Chips Sipkjeferpakking

troch Bold Brands

Klant: Bold Brands

A' Design Award yn Brûns Winner yn de kategory Ferpakking

16,405

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122943

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer OHO Lentil Chips Sipkjeferpakking

OHO Linzesipkjes is in ferpakkingsûntwerp foar in snack basearre op linzen. De sak mjit 190 x 250 x 50 mm en wurdt op polypropileen printe mei fleksografy en in papier-oanfielende lak. In eftergrûn fan kraftpapier ferfangt de felle kleuren dy't gewoanlik yn dizze snackkategory brûkt wurde en jout it produkt in natuerlik uterlik. Yllustrative grafyske eleminten foegje in boartlik karakter ta, wylst de smaken toand wurde troch hichtekwaliteit fotografyske ôfbyldings. Dizze kombinaasje makket it produkt maklik werkenber en presintearret it as in sûnere snackkeuze.

De Erkenning

Oer de A' Design Award yn Brûns

OHO Lentil Chips Sipkjeferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan OHO Lentil Chips Sipkjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. OHO Lentil Chips Sipkjeferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Ofmjittingen & Ferpakking: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Labels: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Produksjetechnology: Flexograhy with paper touch varnish.
Untwerpútdaging: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Undersyk: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Ynspiraasje: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Projektdoer: This project started in January 2020 February and finished 2020 May.
Operaasjestreamferrin: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Teamleden: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Ofbyldingskrediten: Visuals: Sandra Ramoskaite